Alvvays, one of my discoveries of The Great Escape, and indeed 2014 return to the conscious (if they were ever away from it) with a rather nifty video to one of their debut record's finest moments, "Next of Kin".
The track is as glorious a moment of melodic guitar pop as the year has offered, giving you almost four minutes of near-perfect delicious, sweetening vocals, bursting guitar hooks and glistening, rose-tinted romance. That's something you can hardly refuse.
Alvvays is out now in the UK via Transgressive. I was on my sick bed when the band last hit London so I'm sure to be making amends when the band return to on October 30th - details.
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